AEON MALL HA DONG NOEL DECORATION 2023

DECOR NOEL AEON MALL HA DONG 2023

Customer: AEON MALL Ha Dong

Field: Shopping center business

Location: Hanoi

Implementation category: Decorating Christmas event space

The 2023 Christmas design at AEON MALL Ha Dong is inspired by magical and attractive fairy tales. The problem here is how to maintain the fairy tale spirit when designing, while also showing modernity and innovation in the approach to the problem. To solve these problems, ATH Creative developed 3 thematic elements, directly linked to the brand idea.

Create spatial miniatures: With the fairy tale theme, ATH Creative still uses familiar images such as Christmas castles, reindeer carts, gift boxes,... but are "upgraded" to become more eye-catching and attractive. To show the difference in ideas, ATH Creative created a giant waterfall of baubles flowing down the back of the reindeer's gift card.

In addition to the main decor cluster in the Sunshine lobby, other small landscapes on the 1st and 3rd floors also have creative shaping. Customers who come here are surprised and delighted with the decor spaces that ATH Creative brings to AEON MALL Ha Dong.

Color effects used: To enhance the warm feeling for customers when visiting the mall, ATH Creative uses a combination of 3 colors: pastel blue, gold and white. Pastel blue brings a cool and warm feeling. When combined with gold and white - the color of sophisticated luxury, the entire decorative landscape glows with impressive fashion.

Programmable lighting system: Getting lost here, customers will have the opportunity to admire the unique light show of a giant pearl waterfall shaped like it is rushing down. As darkness gradually covers the space, the pearls glow brightly. To achieve this effect, the construction team manually attached each part of the LED lights, meticulously and carefully connecting them together. This design part is the highlight that has invested the most effort in the decor cluster. The connection of each array of lights is programmed properly, making the entire space seem tinged with fairy tale colors, both unreal and magical.